Have you recently started learning SEO?
Are you finding it tough to do the keyword research without investing in a tool?
Are you looking for useful free SEO tools to advance your SEO practice?
If your answer is yes for any of the above questions, then you have just landed onto the right place.
SEO is one of the most demanding high-income skills in the digital marketing industry.
And why shouldn’t it be? It can do wonders in reaching out to your prospects without investing in any paid ads.
SEO is an analytical game. You need to find what your customers must be searching for. Along with that you also need to work on your competition and analyze what value they bring to their customers before you even start.
But how can you do that? You do that by doing some research on the internet.
If you are into SEO, you can search what your customers are searching for related to your services.
But when you are in the initial stage of learning, you generally don’t tend to invest in paid tools where you can do keyword research and find every other analytics.
So hello and my name is Sanyam Jain and I am your Digitool Master. In this piece of content, I am giving you information about some Free SEO Tools for Keyword Research which you can use to enhance your SEO game.
So let’s get started.
First, let’s understand what type of data we need from SEO tools to rank our content or service.
In order to write content, we need the topics that people are searching for on the internet. We call it keywords.
We also need the tentative number of searches made by consumers in reference to that keyword.
In short, the average number of times people are searching for a related keyword. We call it Search Volume.
Last but not the least, we check for our competitors who are giving the same services or posted content around the same keyword. In short, The more people use that particular keyword in their content, the more difficult it will be for you to rank your service on the internet. We call it Keyword difficulty.
So the three main factors we consider in any SEO tool are Keywords, Search Volume, and Keyword Difficulty.
There are many more factors considered in SEO ranking to make the content more user friendly, but to get started these are the 3 main factors.
So let’s look at a few Online Free SEO Tools that we can consider to gather this data.
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Originally founded as a tool that scraped Google Suggest terms.
Earlier it was a completely free tool, but later it introduced its paid version as well as the features increased.
But you can still use it for free for some limited number of searches daily.
It gives data on Keywords Search Volume, Keyword difficulty, competitors content Analysis, and many more features. If you are looking to buy a tool just to practice SEO on a paid tool then Ubersuggest can be a highly reasonable tool for you with great features and low cost.
Ubersuggest also works for you like the free SEO audit tool as well. You can just enter the URL of your website and it will give you the on-page SEO Score, backlinks data, Average monthly traffic, ranking keywords data, broken links and so many other insights that you can use to analyze your website better.
This is an amazing Free Keyword Tool on the list.
This tool doesn’t give you any number in terms of difficulty or volume, but it gives you all the possible queries that your customers must be searching on the internet in the form of a question around your keyword.
It is a really simple tool to use and can be a very useful free SEO tool for a blogger when you need to post informative content for your readers who generally search for an answer to their questions.
This is another tool that gives your data on related queries of your users.
It is also a Premium tool but also has a Free version with a limited number of daily searches.
This tool doesn’t give you numbers data but it can give you a list of parallel keywords that consist of your primary keyword. You can use this tool to get a deeper idea of your industry.
Ahref Keyword Generator
Yes, you heard me right. Most of the beginners don’t know about it but you can use a part of Ahrefs for free.
Ahrefs is one of the Best Paid SEO Tools in the market. But it has a free tool from which you can use to collect keyword data.
You can type “ahrefs.com/keyword-generator” in your search bar and you can use this tool for free.
The best part is there is no daily limit for using this. You can search as many times as you want.
You can get better search volumes and difficulty data results from this tool as compared to other free tools in the market.
Although it doesn’t give you results when you search for long-phrase keywords sometimes, it will perform just fine when you search for short keywords. And with the help of short keywords, it will give you results of long-tail searched keywords.
I would really recommend you to try this free version of this tool before you purchase any other paid SEO tool
Last one in this Free SEO Tools List LSI Graph.
This is one of the best tools to find LSI keywords related to your primary Keyword.
First, let’s understand What is LSI Keyword is.
LSI keywords are basically similar keywords used with your primary keyword, like synonyms.
For example, If people search for the best Mobile phone, then Google will also show you the results for the best ANDROID phones or best CAMERA phones.
Or, If someone searches for Digital Marketing, They can also get the results for Internet Marketing. Because both these terms mean the same anyway.
So in order to rank your keyword, you can use similar keywords or terms that are generally used along with your keyword or maybe in place of your keyword
So with the help of this LSI graph Tool, you will be able to find those related keywords or terms that can be used in place of your keyword in your content.
This method also helps your rank higher in search results.
Bonus Tip for Useful Free SEO Tools
There is literally no limit to the number of tools that you can use to get your SEO right. You can do as much research as possible.
But what’s a better way to directly ask your users what they need from you.
If you already have a website or blog. Then you can use 2 great analytical tools by Google.
Google Analytics and Google Search Console
These two can be the best free SEO tools for a website.
These are 2 great tools that you can use to get an idea about what people are searching for when they finally landed on your website/blog.
With Google Search Console, you will get to know about the keywords people are searching on Google before they clicked on your website result that appeared in their search results. With the help of this, you get to know what keywords are performing better for you, or what your visitors are expecting from you.
On the other hand, with Google Analytics, you get to understand the behavior of the users visiting your website. The amount of time average they are spending on your website, the location they are visiting from, the different pages they are visiting.
If you are a WordPress user, then you can use plugins to do some SEO for your website.
Yoast SEO, All in One SEO Pack, Rank Math are some of the Free Best SEO tools for WordPress that you can use. I recommend you to use any one of these plugins. It will help you write your meta tags and title on search results pages for your posts and pages.
Once you start to analyze this data, you will get better insights on what you should be providing more to your visitors which will eventually result in more traffic.
I hope you find this information insightful and it will help you learn SEO better with the help of these tools.
I recommend you to use all these tools. Also, let me know with the above-mentioned SEO tools Comparison comments that which tool did you find the best.
If you are looking for more different tools for digital marketing then you can read my friend’s post for students who are looking to get premium tools for free with GitHub.
Also, let me know if you use any other SEO tool than these mentioned-above or if you want me to come up with detailed content on any particular tool that you are facing difficulty with.
Till then. Keep Exploring.